Cimorelli: How 6 Sisters Got a Record Deal After Being Discovered From a Cover Song On YouTube [VIDEO]

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Cimorelli: How 6 Sisters Got a Record Deal After Being Discovered From a Cover Song On YouTube [VIDEO]

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Cimorelli is a 6-member singing group comprised of 6 sisters from Northern California: Christina, Katherine, Lisa, Amy, Lauren and Dani. After forming their group in 2007, they traveled around town and around Northern California performing for any crowd that gave them an opportunity. In the summer of 2009 they posted a video on YouTube of them singing Miley Cyrus' 'Party in the USA'. This video went viral and led to a record deal with Universal Music’s Island Records recording label.

Here's how they did it:

Q: 6 siblings who each sing and sing extremely well is an anomaly. It’s something we haven’t seen since The Jackson’s and The Osmond’s. When did you all discover that you each had a passion and talent for music?

A: Thank you! We have all been singing since we were very young. Our mom is a classical pianist with a Master’s degree in music and she taught us all to sing and harmonize when we were around the ages of 4 or 5. We’ve always enjoyed playing music throughout our house and also participating in choir and musical theatre, so I think it was just natural for us to go into music as a career.

Q: When you initially joined YouTube, did you ever expect that it would be the launching pad for the career you have today?

A: No! We had no idea! I mean, we’re very idealistic people and we always tend to dream big, but when we first started uploading videos on YouTube, no one watched them, so to start having such success on YouTube was a total surprise.

Q: How were you initially discovered and what led to your record deal?

A: We uploaded a cover of “Party In The USA” onto YouTube in summer 2009 and a 13-year-old girl in London saw it whose mother happened to be managing acts like Jessie J and Ellie Goulding. She showed her mom, and we connected with her and she got us meetings with all the major labels and we sang for them. We signed with Island Records and moved to LA in early 2010.

Q: Before YouTube and your record deal came along, did you all have other plans and careers you thought you’d pursue?

A: Well, we originally formed our band in 2007, back in our hometown (a small town outside of Sacramento). We spent two years playing shows as a full band with our instruments and our brother as our lead guitarist, trying to build a following locally. We were just teenagers and pre-teens in Northern California, but we still knew we wanted to pursue music full-time and take it as far as we possibly could.

Q: If success, fame and notoriety were to end tomorrow, how would you look back on your careers thus far as musicians and public figures?

A: I think we would be extremely happy and grateful for the chance we have had to be role models for young people and try our best to spread our message as far and wide as possible. We’ve received many letters and messages from people telling us we have had a positive impact on their lives, so that to us is the greatest accomplishment of all, although we would be sad for it to end, because we still have so much more music to share, and so many more stories to tell!

Q: If YouTube and social media didn’t exist, how do you think this would have impacted your ability to pursue your passion and achieve the success you’ve earned today?

A: It would’ve greatly slowed down the process of reaching people, that’s for sure! Because of YouTube we were able to build a worldwide following without actually leaving the country, which is the most incredible exposure opportunity.

Q: It’s incredible to see young girls pursuing their passion with such a positive vibe. What message would you give to other young girls who want to pursue a career in music or media?

A: The most important thing a young girl should know before entering the entertainment industry is who she is, and, most importantly, her morals, boundaries and what she stands for. There are many people in this industry who try to tell you to change pretty much everything about yourself, and if you don’t have a clear idea of who you are and what you stand for, that can be a soul-crushing experience. It’s imperative to have a strong moral compass to navigate through the often dark waters of this industry.

Q: As public figures I can imagine you receive negative comments on occasion to new content you post. How does this affect you and how do you respond to it?

A: When we first started uploading videos, there were many positive comments, but there were also a few negative comments. Having never experienced that before, we were shocked at how mean people can be, and I think it definitely affected us, especially considering how young we were when we first started out. But we got together and talked about it many times, and we came to the conclusion that anonymous people hiding behind computer screens shouldn’t have any power over us. Not to mention the fact that these people must really be hurting if they feel the need to try to hurt others. We realized that at the end of the day, people only have as much power over you as you give them, and people who don’t even know you shouldn’t have that power! If you are trying your best to live a good, moral life and you are pursuing your passions, that’s all that matters. There will always be haters, but we don’t have to listen or let them get us down!

Q: What does the future hold for Cimorelli? Any interesting upcoming projects?

A: In October we released our latest EP called Renegade! It’s all original songs, and we wrote four of them fully, and co-wrote one. This Fall is a very exciting time for us because with this project we are also releasing a lot of strong visual content to accompany the music, and we have put so much of ourselves into these songs and videos. It’s definitely the most we ourselves have put out there before, from including a lot more personal details in the songs, to Christina and Lauren editing the album artwork and me (Katherine) writing the introductory piece in the album booklet. We are thrilled to share it with our fans!! We also just released a Christmas EP ‘Christmas Magic’ and we just signed a deal with eOne Entertainment for TV and film projects. Stay tuned!

Q: What advice could you provide to others looking to establish a brand as a social media personality/content creator?

A: In terms of branding, that’s a journey we’ve been on for four years now, struggling to find what exactly our look and sound are. It’s been a process of trial and error, trying out many, many different things to solidify what our brand is. Our advice would be to find what makes you unique and really accentuate that. Usually, in terms of branding, what makes you stand out is actually something really simple and maybe even right in front of you! If you dedicate yourself passionately to the process and go with your instincts, you are sure to create a brand that is solid and works perfectly for you. Also remember that it’s okay to try many different things- fans are understanding and they know you are going to grow and change just like they are growing and changing!


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