Jack Leonard is a content creator on Vine. In just a little over a year he's amassed over 1.1 million followers. Unlike some other content creators Jack isn't doing it for the fame or fortune. He's doing it for fun. Jack's approach is a unique one and is worth mentioning as success isn't just defined by monetary funds, but rather by doing something you love and having an audience to share it with.
This is his story:
Q: How and when did you discover Vine and what intrigued you about it?
A: Summer of 2013 was when I first saw and started using the Vine platform.
Q: How did you grow your following on Vine and what do you think led to your growth and popularity?
A: I actually lit myself on fire, which was kind of a weird thing to do, but it was something I was confident would go viral and lucky enough it did. This sparked a small and quick following and while I had so much traffic going to my account I just stuck with it.
Q: Before gaining a following on Vine, did you consider yourself funny and entertaining or did Vine help bring this part of your character out of you?
A: I don’t think vine really added to my humor or character. It just transitioned my ideas/jokes into short videos.
Q: What’s the end goal? Do you have any career ambitions in mainstream media (television or movies)?
A: As of right now I don’t have a desire to be an actor, if opportunities presented themselves and I felt like the position or role would fit me then I would completely consider it. I am still a college student pursuing a Business Finance degree and have no aspiration to take time off from my education.
Q: What creative process do you go through when trying to develop ideas for 6-second funny videos?
A: Most of my vines are created or thought up from regular situations or jokes I have with friends that could easily be translated into a short video.
Q: Do you think people understand or appreciate the work that goes into being a content creator?
A: I’ve come to the realization it’s harder to find time, props, and people for a vine than it is to actually come up with an idea to vine.
Q: Do you currently or do you plan on pursuing a full-time career making Vine videos or other online content?
A: I enjoy social media so much but once I started turning it into a job I didn’t like what it became. I love business and that atmosphere, so as a career I still want to go in that path unless there are major changes/opportunities.
Q: How have you maintained a commitment as a content creator to spend time doing something that initially didn’t have an income opportunity?
A: It’s hard staying committed; I have to be active on every platform of social media to keep up with followers and being a full time student is so time consuming in and of itself.
Q: What does the future hold for you? Any interesting upcoming projects?
A: While I’m in school not much will change, I have a few things I’ll be doing but I believe I’m going to make this a hobby and not a career.
Q: What advice could you provide to others looking to establish a brand as a social media personality/content creator?
A: I would just have to say be original, copying will never make you the best, which is what it takes. Also, make sure you enjoy what you create; do not post content for likes because you will quickly notice that you don’t even laugh/enjoy what you make.