Liz Meghan: How a Beauty and Fashion Guru Earns a Living Posting Videos on YouTube [VIDEO]

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Liz Meghan: How a Beauty and Fashion Guru Earns a Living Posting Videos on YouTube [VIDEO]

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Liz Meghan is a 21 year old make-up and beauty guru. At 17 years old she started a YouTube channel to share her passion for fashion and make-up as well as share her on-going struggle with acne. After just 4 years Liz has amassed a social media following of over 690,000 fans. Her YouTube Channel alone has over 550,000 subscribers.

Liz Meghan makes up (no pun intended) a unique class of content creators that are using social media platforms to build an audience and build a business doing what they love.

This is her story:

Q: Why did you decide to begin making videos on YouTube?

A: I decided to make You Tube videos because I wanted to share my creativity and my love of make-up and fashion with others. I had no idea how many people would actually watch them.

I saw that other girls made You Tube videos showing make-up tips and techniques and I just knew that I shared their love for make-up, so I decided to give making videos a try. I didn’t have a very good camera at first, and I had only a very basic understanding of video editing, but I learned from others and I gradually improved my techniques and my equipment and I am proud of the videos I make.

Q: How has social media impacted your ability to pursue your passion?

A: Social media has given me the freedom to pursue my passion by allowing me to create and share my passion for makeup and fashion. It has made it easier for me to share what I love with other people. It provides me with a platform from which I can share my love of make-up and fashion with others who enjoy the same things I do. Because social media today is often a dialog, I get to hear from those who watch my videos and are encouraged to know that I have helped someone feel better about themselves that day.

I know I have made a difference in other women’s lives through what I share, and I love that! It makes me so happy to know that something I did, or said, on YouTube helped someone feel better about themselves or helped them learn something new.

There are so many positives about sharing my passion on YouTube, but there are also some things I didn’t expect from all of this:

I didn’t expect to be noticed by other people when I went shopping or traveling.
I didn’t expect people to want to have their picture taken with me.
I didn’t expect people to watch my videos from countries I have never even heard of.
I didn’t expect that some days I would be harder than others to brainstorm a concept. It’s hard to come up with new and fresh content on a regular basis!
I didn’t expect that I could get paid for doing what I love doing through You Tube.
The one thing I REALLY didn’t expect was the negative or hateful comments that people occasionally post on my videos. I think this part is the hardest thing of all for me to face. It’s funny how hundreds of positive, kind, things that people say can be totally forgotten by me when just one person makes an unkind comment about something I really enjoy doing or wearing. That has been the hardest thing for me to try to adjust to.

I love my “subbies” (subscribers) so much, and I know each one is beautiful in his/her own way. I really wish I could meet each one and just give them a hug and encourage them to just love being who they are and to rock whatever fashion they enjoy! So many young women out there from all around the world are just absolutely amazing and they have so much talent to offer this world! That is just so cool to me!!!!

Q: If social media didn't exist, how would this impact your ability to pursue your passion? Would you have pursued it a different way or would you have chosen something more conventional to do?

A: I think that if social media didn’t exist I would still love make-up and fashion for sure, but I wouldn’t have the opportunity to impact half a million young ladies from all over the world to feel good about themselves through proper make-up application and loving wearing whatever the heck they want to wear and rocking it!

One of my first videos that I made was about my struggle with acne. It’s crazy to think that because of my wiliness to share my bare face with “the world” that I would touch so many people facing the same struggle…..There are currently nearly 8 million views on that video and I am so touched by the comments from so many other people that struggle with acne.

Q: Do you make a living on YouTube?

A: I do make a living off of my You Tube material and I am so blessed and so thankful to all who have made it possible. Never in a million years did I dream I could actually make a living doing something I love this much!

I am so thankful I am able to make a living on You Tube, because if I couldn’t I would not be able to devote as much time and effort as I do to my videos and other content. It is hard work and there is rarely a day that I don’t do something related to You Tube but in the end it is worth it.

Q: You seem to be building a brand. This is evident by your on-camera style, high quality video production as well as the content you create on your various social media channels. Would you say you're building a brand? If so, how would you define your brand?

A: I’ve never really thought of myself as a “brand”, but if I were to put into words a definition for myself, or my “brand”, I would guess it would be defined as a way to share my personal beauty tips and tricks with others and to inspire every person to feel comfortable in their skin with or without cosmetics.

I think my “brand” is just trying to help others feel good about themselves. So many young women suffer with self-esteem problems. My hope is that somehow they love themselves a little more through something I say or do on my YouTube channel. I want them to feel beautiful in their skin and feel confident no matter what they are wearing. I want them to know they are unique and awesome and I love them!

Q: How have you monetized the brand you've built?

A: I do this because I love it, so my focus is really not about making money. My “payment” comes when I know I have made a difference in someone’s life through what I love doing…makeup and fashion. I feel successful when someone tells me that I have made them feel amazing and have somehow given them confidence to be themselves and love who they are.

Q: Who produces your videos (camera man/editor) and who has helped you build your brand? How have these people impacted your ability to pursue your passion?

A: This question brings into focus the fact that this has really expanded into a family “project”.

I have a large family…there are ten of us all together, my parents and my 7 siblings. We are a neat group of people and I love being around my family….they inspire me, and they help me handle all of the many aspects of having a successful YouTube channel. My brother Eli does some of my videography. He does my fashion shoots that highlight fun fashion trends that I love.

Eli and I collaborate on ideas to get my vision for the video and Eli shoots the entire footage. It requires a lot of time, but it is worth it. Then I do all the editing and come up with the final project so I am sure it feels like me and what I want to “say” through the video. If you want to see some of Eli’s skills, they are showcased on ( He’s really cool!

My sister Emily helps with all of my business management. She is my publicist. She sorts through email offers and communicates with companies on my behalf. We collaborate on what I would like to do and she helps make it all come together! She helps be stay focused and helps organize the business side of my life. She is amazing!

My dad is an accountant, so he helps with all of the book keeping and stuff like that. He is awesome!

My mom is my life advisor. She helps remind me who I am and encourages me to pursue my dreams and that I can do anything I set my mind to do. Everyone needs a good cheerleader!

The rest of my family simply helps keep me sane and they all help me enjoy the simple things in life…family.

Q: What obstacles have you faced building your brand?

A: I don’t think I have faced too many serious obstacles.

There are definitely days that are harder than others when I’m brainstorming content. Just like when writers face the “white page syndrome”, sometimes I blank on a new, fresh concept for my videos. I want to create content that other people will enjoy watching. But nothing too serious, especially when I have such a large pool of people to brainstorm ideas with!

Probably the biggest obstacle for me has been finding a way to deal with the negative comments, or the hate, that people share in the comments section of my videos or on Instagram or Twitter or whatever. Even though the majority of my feedback is positive and the positive comments always outweigh the negatives, I still get upset (naturally) about the hateful things that people say. Some people can be extremely mean and say some very hurtful things. I guess part of putting yourself out there and being transparent on the internet means learning how to deal with the negativity. Right now I am just trying to learn how to deal with all of that in a positive way.

Q: What advice would you give others looking to pursue their passion online?

A: Hmmmm, now that’s a tough one... I guess I would say that you should always pursue what you love most, whether it is on YouTube or somewhere else. Whatever makes your heart get excited and motivates you to enjoy waking up in the morning is what you should pursue and pursue it passionately. If you have something to offer that would somehow help others through life, then go for it. It’s ok to start small and just stick with it. There will be days it is simply extremely fun to do and other days it is hard work.

In the end whatever makes you happiest is what you should pursue so you can love what you do and inspire others to do what they love.


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