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From the Founder: Michael Price


1. make (someone) stronger and more confident, especially in controlling their life and claiming their destiny.
synonyms: emancipate, unshackle, set free, liberate

Michael PriceWhen I was 17 years old I received the most devastating news of my life. I got a phone call. My dad had just been diagnosed with A.L.S. (Amyotrophic Lateral Sclerosis). Receiving this devastating news would forever change my outlook on life. It made me realize that life truly is short and you can’t spend your limited time on Earth living somebody else’s dream or somebody else’s interpretation of what your life should be.

From that moment forward, I decided I would live every day to the fullest, and help others to do the same.

Since receiving this devastating news, I’ve been on a warpath to make this one life I have as meaningful as possible. When I die, I want to leave a legacy. I want to make a difference in people’s lives. This is why I created I Can Be Society.

Our goal is to inspire and motivate you to live the life you deserve! I believe that the best way to maintain motivation is to surround yourself with positive affirmations. Psychologists refer to this as The Power of Suggestion. In other words, what we train our brain to believe based on our surroundings will influence our behavior.

With I Can Be Society, we’ve combined a scientifically-proven behavioral technique with tangible products (tshirts, wristbands, pillows, posters, hats, mugs) - allowing you to create an environment of unshakable motivation!

From the ages of 18 – 30 I’ve launched several start-ups, built a successful consultancy from the ground-up, became a Sr. marketing manager for a Fortune 10 telecom, a Director at a top marketing firm, wrote a critically-acclaimed book endorsed by Barbara Corcoran of ABC’s Shark Tank and launched the project you’re viewing right now: I Can Be Society.

What started out as a community with a 1-product business has evolved into a bonafide business with over 300 products and a partnership with Street Entrepreneurs - a non-profit organization dedicated to igniting the power of entrepreneurs by investing in their grit and talent through business education, mentorship and start-up grants.

As we look toward the future, we lead by example, to build a foundation for the next generation of entrepreneurs, innovators and world changers. As such, we are proud to donate 10% of every purchase on our website to Street Entrepreneurs. 

Everybody has a story. What's yours? Love life. Live free. I Can Be.

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