Our Story

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Our Story

From the Founder: Michael Price


1. a person who publicly supports or recommends a particular cause or policy.

Michael PriceWhen I was 17 years old I received the most devastating news of my life. I got a phone call. My dad had just been diagnosed with A.L.S. (Amyotrophic Lateral Sclerosis). Receiving this devastating news would forever change my outlook on life. It made me realize that life truly is short and you can’t spend your limited time on Earth living somebody else’s dream or somebody else’s interpretation of what your life should be.

From that moment forward, I decided I would live every day to the fullest, and help others to do the same.

Since receiving this devastating news, I’ve been on a warpath to make this one life I have as meaningful as possible. When I die, I want to leave a legacy. I want to make a difference in people’s lives. This is why I created I Can Be Society.

Our goal is to inspire and motivate you to live the life you deserve! I believe that the best way to maintain motivation is to surround yourself with positive affirmations. Psychologists refer to this as The Power of Suggestion. In other words, what we train our brain to believe based on our surroundings will influence our behavior.

With I Can Be Society, we’ve combined a scientifically-proven behavioral technique with tangible products (tshirts, wristbands, pillows, posters, hats, mugs) - allowing you to create an environment of unshakable motivation!

From the ages of 18 – 30 I’ve launched several start-ups, built a successful consultancy from the ground-up, became a Sr. marketing manager for a Fortune 10 telecom, a Director at a top marketing firm, wrote a critically-acclaimed book endorsed by Barbara Corcoran of ABC’s Shark Tank and launched the project you’re viewing right now: I Can Be Society.

As this movement has grown, we’ve received an outpouring of love and support from people all over the world who wear our signature I Can Be wristband as a constant source of motivation.

It’s been incredible to see how people fill in their blanks, and it’s incredible to see how far we’ve grown. In 2014, we started out with just one single wristband, and have since expanded our product line to include over 250 products in 8 different categories.

What started out as a movement focused on the pursuit of passion, has evolved to encompass so much more. For some, their blank is career focused and for others it’s about freedom from addiction, oppression, homophobia, inequality, health crises and more.

This new found focus has led us towards new journey’s as we’re now working towards partnering with charities to donate a portion of proceeds to organizations that benefit at-risk youth, equality, medical research and so much more.

Everybody has a story. What's yours? Love life. Live free. I Can Be.

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